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Deceptive Greenwashing Alert: Buried in landfills, biodegradable materials do not have the oxygen required to biodegrade. The FTC has testified "about efforts to ensure Truthfullmess of Environmental Marketing claims."
READ FTC Press Release / June 6, 2009.
REPORT Misleading biodegradablity claims.

The FTC Green Guides debunk misleading claims:
"degradable"
"biodegradable"
"non-toxic”
"compostable"
"recyclable"
"refillable"
“ozone friendly”
“no CFCs”, etc.
FIND OUT The difference between truthful claims and greenwashing using the FTC Green Guides.

Sustainable solutions emulating nature's designs. Interview: Author Janine Benyus / Show 9 Design Evolution.
LISTEN Interview.
EXAMPLES Biomimicry Guild, Institute.

What is Green? Green Depot's Icon System . Interview: Consultant Monica Becker / Show 11 Design Evolution.
LISTEN Interview.
SYMBOLS Green Depot.

Life Cyle Anaylsis tailored specifically to the Graphic Design process. Interview: Author Brian Dougherty / Show 6 Design Evolution.
LISTEN Interview.
GO The book.

The Green Resource Guide for Architectural Signage and Environmental Graphic Design. Interview: Founder Mike Santos / Show 8 Design Evolution.
LISTEN Interview.
GO The blog.

"Burn Calories, Not Electricity, Take the Stairs!" Good advice indeed!
GO PLANYC, the city's plan for a greener future.

William McDonough and Michael Braungart's manifesto: Transformation of human industry through ecologically intelligent design.
GO About the book.

Paperstone: 100% post consumer paper. Non-toxic adhesive/binder made of non-petroleum based phenols, formaldehyde free.
MORE Go to Material Survey.

A green print house using soy and vegetable inks, certified and recycled papers, and a chemical free production process.
GO Visit Rolling Press.

Water based inks printed on Ecophab fabric made from 100% recycled soda bottles.
MORE Go to Material Survey.

The Society for Environmental Graphic Design honored Green Committee members Naomi Pearson, Thomas Horton, Harry Spetnagel, and Gary Anzalone with a Distinguished Member Award designed by Massimo Vignelli for demonstrating outstanding volunteer efforts while fostering growth and excellence in SEGD programs.
MORE SEGD Excellence Awards

Downtown Brooklyn Map and neighborhood descriptions designed at Two Twelve Associates are an integral part of a sign program awarded an SEGD Merit Award. The sign program was developed for the Dumbo Improvement District in Brooklyn, New York.
DETAILS Downtown Brooklyn graphic identity development.

Going Green for Real / AIGA Breakfast Club
"When it comes to sustainability, there’s a lot that you should be doing, but what can you really be doing? We’ll explore this question in a conversation led by sustainability expert Naomi Pearson. Our goal this morning will be to provide practical information and strategies for bringing your practice in line with principles of sustainability."
GO Read about the event.

Design Evolution is a radio show recorded on Voice America's Green Talk Network. There is an opportunity for design to evolve for a sustainable future. We're talking about why and how.
LISTEN Show archives.

Show Topics
Show 13 / Healthy, Equitable Cities and Sri Lankan Forest Preservation for Elephants with Jonathan Rose and Karl Wald.

Greenjeans, the webshop dedicated to craftsmanship, sustainability, and conscientious living commissioned illustrations for the Searchlight Artists Exhibition designed for the American Craft Show in Baltimore.
MORE Tour the exhibit.

triplepundit.com recognized Naomi Pearson's NetImpact Green Challenge submission for leadership in Green Graphic Design.
MORE See the article.

The wayfinding signage program for Northern Arizona University is featured in the recently published book, "SustainAble: A Handbook of Materials and Applications for Graphic Designers and Their Clients" by Aaris Sherin.
MORE Read about Naomi Pearson's design process, as lead Senior Designer.

Ms. Pearson is working with Nancy Turkle Design on a sustainable, traveling exhibit about recycling paper for the Massachusetts Recycling Facility.
The exhibit follows a set of illustrated book covers detailing the recycling process for school children.
MORE View additional Illustration projects.

GRAPHIC DESIGN USA featured the Society for Environmental Graphic Design's Green Paper release in their "Thinking Green" column.
GO View the article about the SEGD Green Committee and the Green Paper.

The Society for Environmental Graphic Design distributes the SEGD Green Paper to all organization members. As a member of the SEGD Green Committee, Naomi Pearson developed a green audit which was adapted for inclusion in the Green Paper.
MORE Find out about the SEGD Green Paper
Green Audit system.

As the Manager of Sustainable Design at Two Twelve Associates, Naomi Pearson discussed sustainable strategies at the Society for Environmental Graphic Design's annual conference.
GO View the Press Release.
MORE See how green strategies were demonstrated using actual mock-up studies.